This was an assignment for Drawing Concepts 2 with Rob Clayton. Our project was to create an artist edition of some sort. I chose TIDE. I liked the size of the large box of detergent, and I felt that TIDE is a fairly generic brand and it would be fun to retool it a little bit.
The linework. I was instructed to leave the logo the same for the brand's sake. So I kept the basic outline but added a lot of linework in the interior. I also put one of my superhero characters on the front of the box.
The digital file. Figuring out the measurements and layout of the box took a little bit of time.
I emptied the TIDE box and deconstructed it so that I could glue my printed version onto the existing box. I printed it semi-gloss so that it resembled the original packaging.
To make the product even more of an artist edition I thought that it would be cool to put one of my shirts in the box, so that when someone buys the "limited edition detergent" they get a T-shirt. So after I affixed my imagery to the box I glued in an extra piece of cardboard to make a compartment for the shirt.
The finished product. Overall a really fun assignment!
